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Halloween was a busy time for Soleil Moon Frye.former punky brewster The actress and mother of three has just returned to Los Angeles after spending less than a day in New York City. today’s show, and returned to full-blown mom mode. The morning of Halloween was spent volunteering at the children’s schools, the afternoon was devoted to watching the children march in the parade (in costumes she made herself), and the evening was reserved. Trick or Treat.
seedling
These days, being busy is normal for former child actors. On top of Moon Frye’s considerable motherly duties (her kids are her nine, six, eight and a half months old), she’s also the co-founder of her PS XO. A line of children’s products sold at major retailers such as Nordstrom, Neiman Marcus, Macy’s and Barneys. The newly formed company under the name Seedling has raised her $7 million in funding from Upfront and Greycroft Ventures.
The two demands of keeping up with three kids and growing a business may be a handful, but “my minivan has become my mobile office,” she says. In fact, it was her newfound motherhood that first propelled her into her entrepreneurial streak.
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“When I was a new mom, I had a lot of questions about being a parent.” Parenthood is simple. She vividly remembers the day her friend came over and asked if she had heard of “something called Twitter.” Upon introduction, Moon Fly was instantly hooked. On her social network, then Facebook, Instagram and Pinterest, she found her own community. She said, “I started sharing my mommy moments. I took a picture of the sharpie mark on the wall, spat in her hair, and said, ‘Oh am I the only one struggling? “said.”
Judging by the flood of responses she received, it quickly became clear that many mothers hadn’t received the secret handbook.
PS XO grew organically from these interactions. “Relentless Crafter”really like When Moon Frye started sharing photos of her homemade party decorations on social media, she was bombarded with questions, mostly: Moon Frye gave us a few tips and tricks, but the real answer was that it takes time: Party decorations typically involve hours of “surfing and curating” on Etsy and Pinterest. “Why, she often wondered. Isn’t there a site where she can find all the party items she needs in one place?”
Enter PS XO. The concept, which Moon Frye and her friend Kara Nortman started last spring as a party planning app, expanded this May to sell party boxes that include all ingredients, priced from $39.99 to $99.99. Now includes e-commerce sites that – From invitations to decorations to supplies — everything you need to create a stylish party (popular themes include fairies, pirates and princesses)
PS XO Fairy Party Box
Image credits: seedlings
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Throughout the process, Moon Fry continued to solicit feedback from his social media followers. “If I make beautiful party boxes, I want to ask them: Do they like it? Do they love it? What are their thoughts?” she says. “Just like you want their opinion, if you need advice on how to get your kids to get along, you can ask, ‘Hey, how do you communicate with each other?’ .
She considers her customers to be her companions.
Now that PS XO has merged with Seedling and the joint venture’s successful $7 million funding round, Moon Frye says he’s very grateful for the community he’s built online. She started working to take care of her and her siblings. “I don’t think she realized that you could balance both,” she says.
Today things are different. In fact, Moon Frye says there’s never been a better time to be a mompreneur. Not only has the rise of social media made it easier for mothers and fathers alike to pursue their entrepreneurial dreams while raising families, they are also facing the same experiences and milestones as their own children. We are inspired to create new products and services for parents. “You’ll find there are probably a lot of other people whose kids are going through this,” she says. can now be created and shared.”
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