The Vitamin Shop has opened its first franchise store in Valparaiso.
Married Valparaiso residents Rick and Rochelle Cantrell own a new store at 1805 E. Lincoln Way. We offer health and wellness products such as multivitamins and other nutritional supplements.
They have lived in Valparaiso for over 20 years. She was an Associate in School, earned a degree in Sports Medicine from Ball State University, and held senior management positions in the healthcare industry.
“We are loyal customers of The Vitamin Shops and because they offer franchise opportunities, we are excited to open our own store,” said Rochelle Cantrell. This is our first business venture as a couple and we can’t wait to share our passion and bring amazing health and wellness solutions to our hometown.”
This specialty store sells a variety of nutritional products including B vitamins and fat burning supplements, herbs, homeopathic remedies, minerals, natural beauty supplements and green living products. Aimed at health and wellness enthusiasts, whether you want to lose weight, build muscle, or just stay fit.
Founded in 1977, The Vitamin Shops is headquartered in New Jersey and a subsidiary of the Franchise Group, reaching millions of customers worldwide. We employ knowledgeable “health enthusiasts” who like to give advice on products such as superfoods, sports nutrition, aromatherapy and CBD hemp extract.
It operates over 700 stores in the United States, with offices in Asia, South America, and Central America.
Vitamin Shop has over 700 brands including major national and house brands such as Vthrive The Vitamin Shop, BodyTech, BodyTech Elite, fitfactor, fitfactor KETO, plnt, ProBioCare, True Athlete, TrueYou.
“We are delighted to partner with Rick and Rochelle Cantrell to help build dynamic local businesses and stronger, healthier communities in Valparaiso. Their personal passion for supporting , makes them ideal partners to bring Vitamin Shop’s trusted quality and expertise to this market.”
The store offers same-day delivery via Instacart, online in-store pickup, curbside pickup, mobile in-store checkout, a loyalty program, and complimentary virtual 1:1 appointments with a nutritionist.
For more information, call 219-286-6908 or 219-286-6342 or visit www.vitaminshoppe.com.
