The magic of fairy tales enchants the next owner

For the first time in 20 years, Ponsonby’s fairy shops, cafés and children’s event venues are on the market.

“This has got to be one of the most interesting companies in the country,” says Ann-Maree Rowe, ABC Business Sales.

“For over 20 years, thousands of Kiwi children from all over Auckland and beyond have brought their parents to the highly visible Fairy Shop at 79 Ponsonby Rd,” says Rowe.

According to her, the concept of a fairy-themed children’s party venue was brought to New Zealand from Australia in the mid-1990s. The original owner of this store knew how to combine enterprise with childhood fantasies.

“For over ten years, she has built a reputation for the Fairy Shop as a place of wonder and magic for children.” it was done.

“Teresa has used her expertise as a teacher and her vision for a new kind of fairy party that combines the best of the established aura of the fairy shop tradition with a new, less stressful approach to significantly expand the business. We’ve embarked on a massive rebrand and upgrade, and a modern and appealing aesthetic,” says Lowe.

Seven years later, the Fairy Shop has undergone a complete renovation, expanding retail space, upgrading facilities and adding a revenue-boosting café.

The business now offers “a combination of magical children’s birthday parties, gorgeous fairy storefront charm, and café tranquility. Now two years old.”

“We are Auckland’s one-stop shop for all things magical.”

Rowe says Fairy Shop’s ethos is to give kids memorable experiences

The Fairy Shop not only hosts ‘one-of-a-kind’ children’s parties in onsite venue rooms, but also dispatches entertainers to home parties and other offsite venues across Auckland.

A signed van used for this purpose will be included in the sale of the business. ”

The shop will provide entertainers, special furnishings, catering, decorations, ancillary services, etc., to make as many adjustments as customers need for their special event or party.

“The business is housed across two floors of the Character Building on Ponsonby Road, and both floors have been transformed into a fairy wonderland for children to explore and experience,” says Lowe.

Downstairs is the retail side of the business and also has a cafe and a kitchen that makes baked goods daily. The cafe offers goodies such as scones, iced he cupcakes, adult slices, and children’s platters with fairy sandwiches.

The Fairy Shop offers Altezano coffee made from ethically sourced organic beans from South America. The cafe is open daily from 9:30 AM to 4:30 PM.

The recently renovated storefront sells “fantasy merchandise,” including dress-up costumes, fairytale and ballet dresses, fairy shoes and other accessories.

“There’s something for every little fairy or pirate.”

In addition, you can order products from the store’s online website (thefairyshop.co.nz).

Upstairs is a party room room enhanced with a charming sunroom, where parents can enjoy coffee and cake from the downstairs cafe while children are entertained with “fairy magic.”

The upstairs room is set up for parties.

Rowe says the changes introduced have significantly boosted sales, saying, “Now that all the hard work has been done, the new owner can benefit from her vision. The renovation is complete and the interior is new.” , the brand is stronger than ever.

“This is a business in top shape and ready for the next level of growth.”

According to Rowe, the shop will provide fairy dresses for Disney New Zealand to celebrate movie releases, and for Woman’s Weekly when it asks for fairy dresses for celebrity shoots. We have also met the demands of many companies.

According to Rowe, Ponsonby is one of the country’s strongest retail and entertainment districts, consistently drawing visitors from across the Auckland region and beyond.

“Part of Ponsonby’s continued appeal comes from its sense of community, and Fairy Shop has been a part of it since it first opened its doors.

“This is an affluent neighborhood that emphasizes local businesses and is popular with young parents who see it as a great place to raise their children, close to work in the city.”

Rowe said the Fairy Shop already sells a number of luxury brands, and with a growing portfolio of trading partners, there are more opportunities.

“This is a great retail opportunity with room to grow.”

She said the following custodians are responsible for the business’s fledgling online presence and are poised to develop and expand its online retail capabilities.

“This is a business built on a well-staffed, multi-revenue business with plenty of room to grow if you use your imagination.”