For many people, Pinterest acts as a little virtual hub for planning special occasions, exploring their creative side, or finding the tastiest recipes for a quick weeknight meal. Since the platform is best known for planning, Pinterest has rounded up the biggest predictions for the year ahead. If you’re wondering how accurate their future predictions are, know that over the past three years, 80% of the reports’ predictions were spot on. Pretty impressive, isn’t it?
So how does Pinterest put these predictions together? They use a four-step approach: data exploration, curation, inclusion, and accountability. By using these specific measurements, data analytics professionals can study long-term trends and determine how growth will continue in the years to come.
Pinterest predictions for 2023 span a range of categories, including home, beauty, celebrations, entertainment, fashion, travel, and wellness. But the topic we want to reveal most is food, of course.
2023 is all about celebrating more ‘veterans’. what does that mean exactly? Baby boomers and Generation X are trying to make up for lost time as the pandemic shut down social calendars for a long period of time. We love this trend because it encourages older generations to take advantage of the present moment and celebrate in style. Searches for ‘birthday decorations’ skyrocketed. Themes such as ‘Golden Anniversary Party’ increased by 370% and ‘Decorated His 50th Anniversary Cookies’ increased by 135%.
If you appreciate baking and botany, you’ll love this trend. It seems like everyone’s been putting their baking skills to the test in the last few years (raise your hand if you’ve tried sourdough for yourself) . Enter “Bokake”. Generation X and millennials are expressing themselves with aesthetically pleasing floral cakes and desserts. The concept may seem unfamiliar now, but Pinterest searches for “sage green cupcake” increased 210% and “wildflower cupcake” surged 110%. But the most impressive insight must be on “the aesthetics of herbal preparations,” where interest increased by 1,025%.
Alcohol-free aperitifs have been trending in Europe for years and are now becoming more common in the United States. offers a more thoughtful and creative mocktail menu to meet this popular need. Searches for ‘mocktail bar’ and ‘fancy ice cubes’ are rapidly climbing the charts. But “fancy non-alcoholic drinks” take the cake with a surge of 220%, while “creative cocktail presentations” see his impressive rise of 555%.
Equitable access to superfoods remains a top priority for many. Marine foods such as green algae, laver and seaweed will be the focus in 2023. Originally from places like Japan, Korea, and the Philippines, these nutrient-dense foods have a wide range of health benefits and can be seamlessly incorporated into your daily diet. Searches for “bowl” surged 245%, while “green algae” and “nori recipes” also jumped 60%. Pinterest peeps are also interested in understanding the benefits of chlorophyll water.