According to Pinterest, this year’s obsession with dopamine dressing and pearlcore has given way to glamorous fashion, rave culture, and train travel.
Pinterest Predicts 2023, the content-sharing platform’s annual report, provides information about the fashion, food, travel, decor and hobbies people are pinning and searching for.
So, with 80% accuracy over the past three years according to Pinterest, this list is a preview of the escapist trends to watch in the year ahead.
Pinterest says the airy fashions embellished with lace, tulle, ruffles and glitter that are part of “Bridgerton” and Marie Antoinette track everything “how you try to identify.” said.
Searches for sparkly dresses are up 365%, and flashy tops are emerging as ‘it’ items.
Searches for “lace top long sleeves” are up 225%, tulle sleeves are up 65%, and “ruffle shirt mens” are up 95%.
Luxurious tops are a more utilitarian item compared to “sheer pant outfits,” another trending search term on the theme that saw a 70% increase in Pinterest searches.
Consumers are finally getting into the fashion of the Roaring ’20s as covid ended in 2020.
Users are looking for “fringe dress outfit” (+255%), “beaded fringe dress” (+75%), and “black fringe skirt outfit” (+155%). Searches for fringe wedding dresses have also increased by 45% among brides looking for a more vintage or party look.
A very important question remains: Will the fringe revival work? It is the cohort that dominated women’s attire.
The cute and colorful fashion of 2000s romantic comedies is a trend that Pinterest describes as a trend to watch, with users searching for ‘2000s girls’ and ‘cool girl aesthetic outfits’. Yes. Searches for this term are up 235% and 140% respectively.
“Gen Z and millennials will romanticize their closets with slip dresses, tube tops, and cargo pants,” says Pinterest. Rhinestone dresses and pink miniskirts are also in demand.
There are more edgy aesthetics in the pipeline to counter these sweet and embellished looks. , with searches for “gamer girl look” up 3,370%.
“Fashion is light years ahead,” said Pinterest. “Gen Z and millennials will opt for futuristic fits like cyber streetwear, galactic glasses and gamer girl styles.”
In response to Instagram’s prediction that 68% of Gen Z social media users are planning or wanting to attend a rave in 2023, Pinterest said, ‘Rave culture will reign supreme in 2023′. will do,’ he said.
Rave fashion is fueling this burgeoning interest. Searches for “house music outfits” are up 185%, “Berlin rave fashion” is up 250% and “techno style” is up 60%.
Unnatural hair colors continue to be all the rage. According to Pinterest, Gen Z and millennials mix their natural hues with bright purples, blues and pinks to look like “Gemini hair.” Blue and black braids (+215%), pink and lavender hair (+345%), lavender and blonde hair (+150%) and brown to pink balayage (+280) are the most specific Search one.
According to Pinterest, baby boomers and Gen X are taking more interest in scalp care. Searches for both “scalp massage techniques” and “clean scalp” are up 55% for him, along with solutions for dry scalp and hair growth.
Meanwhile, millennials and Gen Z are transitioning to bob haircuts and short French manicures over long hair and acrylic nails. Searches for “chopped bob haircut” are up 550%. Searches for “micro french nails” are up 235%.
Micro bangs, short stiletto nails and short braided hairstyles (perhaps a nod to Wednesday Adams’ signature hairstyle in the new Netflix series Wednesday) are also on the rise. .
2023 could be the year the wedding industry gives the grays a rest.
“Millennials and Gen Z couples will liven up their weddings with shades of orange, from bridesmaid dresses to floral arrangements,” said Pinterest.
Searches for “burnt orange wedding theme” are up 695% and searches for orange wedding centerpieces are up 150%. Copper sarees, terracotta bridesmaid dresses, and “orange dress weddings” are important fashion terms to look out for.
Pets are getting the party treatment at the Pet Pool Party complete with invitations, party favors and decorations. According to Pinterest, searches for “DIY dog pool” and “dog birthday party decoration ideas” are up 85% and 65% respectively.
Baby Boomers and Generation X are planning to celebrate a major milestone with the resumption of in-person socializing. Searches for “100th birthday party ideas” are up 50% and searches for “80th birthday party decorations” are up 85%. Meanwhile, old lovers are looking for a Golden Anniversary and a “Silver Her Jubilee Cake Her 25th Anniversary”.
Non-alcoholic beverages may be on the menu as Gen X opts for mocktails and lower alcohol options. Searches for ‘fancy non-alcoholic drinks’ are up 220%. Searches for “mocktail bar” are up 75%.
But Generation X appreciates good-looking drinks. There’s a growing interest in garnishing ideas, fancy ice cubes, and creative cocktail presentations on Pinterest.
The cohort is buzzing about flower-inspired baked goods like the “Sage Green Cupcake” and the “Purple Floral Cake.”
“The apothecary aesthetic is coming to the kitchen,” said Pinterest. “Generation X and millennials are grappling with ambitious sweets like wildflower cupcakes and daisy desserts.”
In general, searches for ‘herbal apothecary aesthetics’ are up 1,025%.
Gen Z and baby boomers will find common ground in their love of mushrooms in general. According to Pinterest, both generations like “wacky” designs and fantasy art. Searches for “fantasy mushroom art” are up 170% and searches for “vintage mushroom deco” are up 35%.
The duo also have a growing interest in decorating “hipster homes” that combine vintage and heirloom pieces with modern styles. Searches for “modern and antique furniture mix” are up 530%.
Showers and entry doors are the focus of home improvement. Pinterest said the Boomers and Generation X will grace the front door in his 2023 with elaborate decorations and embellishments. Searches for “foyer entrance interior ideas” are up 190% and searches for “front door makeover” are up 85%.
Pinterest users are also looking for ways to spruce up their camper van, which led to a 115% increase in searches for “camper pouch.”
In the bathroom, baby boomers and Gen X aim to recreate the spa experience. Searches for ‘great shower walk-in’ are up 395% and ‘shower routine spa’ is up 460%. There is also a growing interest in shower bombs, “doorless shower ideas” and “home spa bathrooms”.
Gen Z and millennials, meanwhile, are finding self-care routines in alternative therapies such as expressive arts, journaling, and music therapy. According to Pinterest, searches for “writing therapy” are up 1,840% and “art journal therapy” are up 3,755%.
These consumers are also turning to train travel to escape the airport frenzy. “Faster boarding, more legroom, and a lower carbon footprint all make trains more attractive,” he said on Pinterest.
Interest in transportation is evident in searches for ‘train travel aesthetics’ and ‘train quote travel’, up 205% and 285% respectively.