Towards 2023, Pinterest has released an annual forecast of trends based on AI reading the tea leaves of billions of searches made on the idea-sharing site. Over the past three years, the company claims 80% of his predictions have come true. Here we look at what to expect in the new year.
Generation Z are savvy hailing cash as king after graduating to economic uncertainty where job freezes and massive layoffs in certain sectors are causing anxiety among new entrants to the workforce has emerged as a successful saver.
For dates, the expectation is that expensive happy hours will be replaced by experiences that cost little or nothing, such as biking on the beach. Searches for “date picnic ideas,” “aquarium date,” “museum date,” and “bookstore date” have increased two to four times since last year.
In travel, a scenic railroad adventure could be your next hot vacation. Train bragging is trending with searches like ‘pictures of train stations in India’, ‘interrail european aesthetics’ and ‘train quotes travel’.
A notable feature in fashion is the romantic core inspired by romantic comedies. Clueless, Holiday When sex in the city From the late 90’s to the early 2000’s. Popular searches are “2000s girl”, “90s vintage summer outfit”, “cool girl aesthetic outfit”, “pink miniskirt outfit”, “rhinestone dress”. Pinterest also predicts a resurgence in rave-her culture, with searches for “her berlin rave fashion” and “house music her outfits” up significantly.
Smoldering, earth-toned weddings can be all the rage for those who tie the knot. People are searching for ‘burnt orange wedding themes’, and ‘terracotta wedding bridesmaid dresses’ and ‘copper sarees’ have also risen dramatically. For those who are already, the fourth trimester is expected to bring more interest in “postpartum gifts” and more pampering.
The gamification of high-yield savings accounts could take off as interest rates continue to rise. The search for a “biweekly savings challenge” has been going on among people creating do-it-yourself contests to create incentives to spend money.
When it comes to fitness, watch out for a return to “primitive exercise” as the search for basic workouts like push-ups, pull-downs, bridges, lunges, squats and planks is on the rise. Attention to injuries while sitting back in the office is also predicted, as searches for “neck hump exercises” and “mobility stretches” increase by 210% from his 140%.
When it comes to home décor, old can become new again, with interest peaking in ‘eclectic interior design vintage’ and ‘mix of modern and antique furniture’.
Puppy pool parties are also expected to grab attention with ‘mini pool ideas’ searched for ‘backyard DIY dog area’.
Baby boomers are expected to double down on sustainable living with “drought-tolerant landscape design” and “beautiful rain barrel ideas” in mind.
Hobbies such as origami and journaling are also likely to be part of the psyche, as searches for “how to make paper rings,” “writing therapy,” and “art journaling therapy” jumped 3755%.
And with searches for ‘100th birthday party ideas’ and ‘golden anniversary party’ skyrocketing and it being thought that a big celebration is planned, YOLO’s mindset could carry over. I have.
Findings are based on data through September 2022. Pinterest will share more of its findings at CES.