Snack bar brand Fiber One 90 Calorie launched a new on-pack promotion across its Brownie range this year.
Available to grocers and convenience store customers through February 20, the brand allows you to purchase one of five flavors: Chocolate Fudge Brownie, Cookies and Cream Brownie, Salted Caramel Squares, Birthday Cake Squares and Lemon. offers a chance to win the Ultimate Craving Experience. Drizzle square.
600 luxury prizes such as “Spa Days” are available. Shoppers simply purchase their favorite flavor, visit the pack’s website link, and see if the ‘coveted’ experience can be theirs. Promotions are supported by shopper marketing to drive sales.
Fiber One 90 Calories Marketing Manager JP Del Carmen said: The “New Year, New Me” period is a key time to recruit new people to the brand, and the Crave Club promotions will go a long way in kicking off 2023.
“With such a gorgeous and coveted prize to be won, we hope the brownie pack will fly off the shelves and get the year off to a good start for retailers as well!”
In addition to the Crave Club promotion, Fiber One 90 Calorie will launch Crave Club House, the UK’s first pop-up consumer activation. This activation is designed to “bring joy to January”. The event will be held on Northcote Road, Clapham from January 16th to January 21st and will feature free of his Fiber One 90 calorie products, a pic’n’mix wall, a hot drink and a hand-me-down for visitors. provide a massage and shoulder rub.
Del Carmen commented:
