Available to grocery and convenience store customers from January 2 to February 20, 2023, the brand offers the “ultimate coveted experience” by purchasing one of five flavors. offers the chance to win Chocolate Fudge Brownie, Cookies and Cream Brownie, Salted Caramel Square, Birthday Cake Square, Lemon Drizzle Square.
There are 600 types of luxurious prizes such as “Spa Days”.
All a customer has to do is purchase their favorite flavor and visit the website linked to the pack to find out if the coveted experience will be theirs. supported by shopper marketing to promote
Each bar is individually wrapped in a box of four, making them suitable for snacking on the go.
Fiber One 90 Calories Marketing Manager JP Del Carmen said: The “New Year, New Me” period is a key time to recruit new people to the brand, and the Crave Club promotions will go a long way in kicking off 2023.
“With such a gorgeous and coveted prize to be won, we hope the brownie pack will fly off the shelves and get the year off to a good start for retailers as well!”
The brand encourages retailers to stock up on the Fiber One 90 Calorie Brownie range to take full advantage of Crave Club promotions.
